Cultural Business
  • Business Scope
  • Companies
5767
5768

The cultural business is undertaken by Poly Cultural Group Co., Ltd. Poly Culture manages 39 theaters & performing centers with 4,510 performances done in 2014. Poly Art Management and Auction strengthened focus on emerging and less popular artwork categories, achieving auction volume of RMB 7.7 billion, successfully maintaining its world-leading position in auction of Chinese art pieces for the last five years. Emperor Qianlong’s calligraphy work Baita (white tower) Mountain Travel Notes fetched RMB 116 million at auction, making it the highest auction of the year in mainland China. Poly cinema investment and management business opened six new cinemas, bringing the number of directly managed cinemas up to 21, with box-office revenue up by 68% to RMB 320 million; number of franchised cinemas reached 96 with 553 screens and box-office revenue up by 47% to RMB 720 million.

Poly Culture Group Co., Ltd. was established in February 2000, formerly known as Poly Culture and Arts Co., Ltd. It was restructured and renamed to Poly Culture Group Co., Ltd. in December 2010. Focusing on performance and large-scale activities organization and planning, creative design production, theatre management and construction consultation, cultural relics collections, artwork business and auction, cinema circuit and cinema investment operations, it has formed the high-grade cultural industry pattern and become one of the cultural enterprise groups with the most extensive domestic operations and the great power. In 2004, the company was named as "Cultural Industry Model Base" by the Ministry of Culture. In 2009, it was awarded "2009 Annual Award of Pioneering Company in the Creative Industries". In 2012, it was accredited as one of "Top 30 China's Cultural Enterprises" for the successive 4 years, and ranked No. 1 in cultural and art companies for another year, which has further laid a foundation for Poly to stand in the leading tier of Chinese cultural enterprises.